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In the wake of putting his own spin on iconic movie monsters from the distant past, McFarlane began acquiring popular modern horror licenses for the Movie Maniacs line, launched in 1998. That was back in the mid ’90s, and it was in the late ’90s that the Movie Maniacs line was born.
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Once upon a time, McFarlane was working with Mattel to create action figures of his comic book characters like Spawn, and when that whole deal just didn’t work out for him, Todd took matters into his hands and launched a toy division of his own. Not to bore you with historical facts, but the basis genesis of McFarlane Toys is that the company was born out of Todd McFarlane’s dissatisfaction with Mattel. Long before companies like NECA, Mezco, and Sideshow Collectibles came along and gave more love to the horror genre than any other toy companies in history, McFarlane Toys was not just the dominant player in the game but, well, the ONLY player in the game. There’s a good chance that the first action figure you ever bought of your favorite horror movie icon came courtesy of Todd McFarlane and his once-mega-popular Movie Maniacs line.